Hello, I’m Simi, an IT Consultant, innovator, inventor, and the entrepreneur behind SnugToes.

You may be wondering what led me down the path of creating heated indoor slippers.

It all started with my own unbearably cold feet, brought on by Raynaud’s syndrome. This medical condition means that stress, anxiety, and cold temperatures can cause blood vessels to go into temporary spasm, blocking the supply of blood, and therefore warmth to the extremities. It results in numbness, pain, and a horrible inability to warm up.

My research revealed that not only does this condition affect millions of people across the globe, but many other conditions also cause cold feet.

Even more surprising is the number of people without any particular diagnosis who find cold feet in the winter or on stone floors immensely annoying and uncomfortable.

I consider myself a problem solver, so I was determined not to be defeated. I tried lots of products, none of which I found easy to use or very effective, finally resorting to balancing hot water bottles on top of my feet. This was not exactly the most convenient solution for a busy, active mum.

My eureka moment came when I realised we needed an easy way to bring sustainable heated warmth into the slippers themselves. And so the heat pad concept was born, developed, and now welcomed with open arms (or feet) by many fellow cold feet sufferers.

I’m proud that I’ve elevated the humble slipper to the highly acclaimed SnugToes and given our customers the chance to finally experience warm, snuggly, happy feet.