About Us
Our
Story
Hello, I’m Simi — IT Consultant, inventor, and founder of SnugToes.
My journey began with something simple: cold feet.
Not metaphorically — just literally uncomfortable, painfully cold feet brought on by Raynaud’s syndrome, a condition that restricts blood flow to the extremities. For me, that meant numbness, discomfort, and a constant battle to warm up.
As I researched, I discovered I wasn’t alone. Millions suffer from cold feet — whether due to a medical condition, chilly winter mornings, or cold floors. Yet I found no solution that was effective, convenient, or beautiful. So I created one.
SnugToes was born from necessity, but shaped by innovation.
I envisioned a slipper that could deliver deep, lasting warmth without compromise. A product that felt as good as it looked — one that brought real comfort to everyday life. The result was our signature heat pad technology, seamlessly integrated into stylish, ultra-soft slippers. Simple to use. Blissful to wear.
But solving the warmth problem sparked a bigger idea.
What if comfort could also be conscious?
As an innovator and a mother, I’m deeply aware of our impact on the planet. So SnugToes evolved — not just into a brand that supports your wellbeing, but one that respects the earth too. Many of our slippers now use recycled, biodegradable, and natural materials. Because you shouldn’t have to choose between feeling good and doing good.
From warm toes to a lighter footprint — SnugToes is redefining what a slipper can be.